Professionals from ETG, then at SRI International and working with DRI/McGraw-Hill, supported the Arizona Strategic Planning for Economic Development (ASPED) project–the most comprehensive, participative statewide planning project ever. In Phase I, completed in April 1991, a Strategic Assessment of the Arizona economy was conducted. The team undertook a competitive assessment of Arizona’s current economic position and identified strategic opportunities to develop economic clusters and economic foundations. The document, “Arizona at the Crossroads: Strategic Assessment,” served as the baseline document for the Phase II strategic planning process. Through working groups, town halls, and public forums, this planning process involved a broad cross section of Arizonans in setting priorities and developing specific initiatives for Arizona’s economic development.