In 1996, ETG (then a unit of DRI/McGraw-Hill) led a multi-disciplinary team to develop the MBEST center. This study articulated the nature of market demand that, in turn, determined the MBEST Center concept, its physical design, and implementation strategy. A complementary approach was to understand the mix of industries, institutions, and organizations in the region that could be mobilized to pursue identified market opportunities. ETG conducted detailed market niche studies tied to concrete action-oriented marketing plans for each of four clusters, one of which was The Biotechnology Cluster.