ETG in collaboration with its brother company, ECG, and the Institute for Biotechnology Information (IBI), and the Smith Group, developed a rational analytic and participatory approach to assessing the needs, market potential, and feasibility of developing the proposed multi-use biotechnology facility in Pasadena. The overall goal was to enhance the growth of biotechnology industry in the Pasadena regional economy by recommending a state-of-the-art design and defining the mission, role and structural attributes of the new Center. The project team worked with the California State University client team and other regional bioscience industry stakeholders. The strategy process combines innovative analysis of niche markets with collaborative participation by regional industry, institutions, and public entities in the design of the new biotechnology facility. The Pasadena Biosciences Innovation and Training Center was implemented in 2003.