In May 1995, after twelve years of macroeconomic adjustment and reform, Morocco was still experiencing highly volatile economic growth rates, unpredictable export earnings, and an increasingly urgent unemployment situation. To help generate employment opportunities and enhance the competitiveness of its export industries, Morocco launched a new kind of economic development project with the help of ETG professionals (then at DRI-McGraw-Hill) and financing from the World Bank and European Union. Le Maroc Compétitif is an ambitious project devoted to creating a new movement for “collaborative” economic action and change in Morocco. During its first year (1995-96), the project mobilized more than 150 top business and government leaders in four of Morocco’s most important industrial clusters (textiles/apparel, tourism, seafood products, and electronics and information technology. Each of these clusters formed working groups which brought public and private leaders together to articulate more than 30 concrete action initiatives that have demonstrated the viability of a participative, action-oriented approach to economic change in Morocco. Among these initiatives are the establishment of trade and investment promotion centers, training centers, and new enterprise incubators. To ensure the ability of the working groups to implement these initiatives, the private sector has demonstrated its commitment to the project by financing and launching the LMC Association, a new economic organization established to coordinate the continued implementation and operation of the project and its initiatives.