The “Tourism Collaborative Action Initiative” represents a drive by government, business, and organized labor to work together to realize the potential of South African tourism, and thereby impact positively on the national economy, through enhanced national and international tourism earnings and job creation.

The project combined rigorous analytical research with collaborative human processes to develop a shared vision and strategy for tourism development and to mobilize collective action by key stakeholders in the private sector, labor and government. The project resulted in numerous action initiatives involving tourism stakeholders in both the private and public sectors to create foundations for sustainable partnerships, skills development and for a marketing platform that is credible and competitive in the global context.

The project developed a process of engagement among private and public tourism stakeholders in such a way as to develop a consensus view of the eco-, cultural and conventional tourism and the strategies needed to drive it forward. A great many parties were involved in this program which, together with the sheer magnitude of the project, presented a great challenge in terms of co-ordination and integration, with results that ranged from exceptional to less than impressive.
www.nedlac.org.za/research/fridge/south_african_tourism_cluster_st.htm